Tambaku se Tahaffuz - A Movement for Public Health

Protection from Tobacco. Not from Science.

Every year, over 160,000 Pakistanis die from smoking. A new ban in Punjab doesn't solve this crisis; it makes it worse by eliminating a proven safer alternative. Join our movement for a science-based policy.

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A single green sapling grows from barren earth, symbolizing a healthier life and renewal after quitting smoking.

Our Government is Fighting the Wrong Enemy

Pakistan is in the grip of a deadly public health crisis. The culprit is the combustible cigarette, yet a less harmful alternative is banned. This is a policy destined to fail.

160,000+

Deaths Annually

The devastating, documented toll of cigarette smoking in Pakistan (Source).

19.1%

Adult Smokers

Millions of our citizens are trapped in a deadly addiction with few effective ways out (Source).

190 Billion PKR

Tobacco Tax Revenue

The government relies on revenue from the deadliest products while banning safer ones (Source).

A Policy Destined for Failure

History and evidence from around the world show that prohibition does not eliminate demand—it drives it underground and creates new, more dangerous problems.

1. The Inevitable Black Market

A ban creates a vacuum that illegal sellers fill. India's nationwide ban fueled a multi-million dollar illicit trade with no quality control, unknown ingredients, and dangerous substances. The ban doesn't protect citizens; it exposes them to greater risk.

2. Increased Youth Access

Ironically, the ban may make it easier for youth to get vaping products. Legal, licensed shops must check IDs. Black market sellers operate with no rules and no accountability, making our youth more vulnerable, not less.

3. The Economic Fallout

The ban instantly destroyed over 300 small businesses in Punjab, affecting more than 1,000 families and eliminating jobs (Source). Instead of taxing a growing industry, the government pushed all economic activity underground, where it benefits no one but criminals.

4. The Human Cost of Relapse

For thousands who quit smoking by vaping, this ban may be a death sentence. Studies show that when ex-smokers stop vaping, they often relapse to deadly cigarettes. With smoking killing up to half its users, every preventable relapse is a potential life lost.

A Tale of Two Vapes: The Smart Distinction

Not all vaping is the same. A smart policy understands the difference between a medical tool and a recreational hobby. We do NOT support youth vaping or cloud-chasing.

The Solution: Low-Wattage Nicotine Salt Devices

These are small, discreet devices (often called "pod systems") designed to mimic the sensation of a cigarette. They use nicotine salts, which provide a quick, effective nicotine delivery that satisfies cravings for smokers looking to switch. They are not designed to produce large clouds. This technology is the cornerstone of tobacco harm reduction.

This is the medical alternative that must be protected and regulated for adult smokers.

The Problem: High-Wattage "Cloud Chasing" Devices

These are large, powerful devices designed to create massive clouds of vapor. Their flashy nature and "cloud chasing" culture can be appealing to youth. A smart regulatory framework could place stricter controls or higher taxes on these specific devices, rather than a blanket ban on all products.

Banning the effective quitting tool because of the hobbyist device is like banning all medicine because some people abuse it.

Facts Over Fear: The Science of Harm Reduction

Key Scientific Findings:

  • 95% Less Harmful

    Public Health England and the UK's NHS state vaping is substantially less harmful than smoking.

  • More Effective for Quitting

    Cochrane Reviews, the gold standard in evidence, found e-cigarettes more effective than patches or gum.

  • No Tar or Carbon Monoxide

    Vaping aerosol does not contain the tar or high levels of carbon monoxide that cause smoking-related diseases.

The Hypocrisy of the Ban

The government acknowledges cigarettes kill 160,000+ people a year and relies on the Rs. 190 billion in annual tax revenue from them. Banning a 95% safer alternative while protecting the deadliest product is not a coherent public health strategy.

Our Proposed Solution: A Framework for Responsible Regulation

"Tambaku se Tahaffuz" advocates for a sensible, strict, evidence-based framework that balances youth protection with adult smokers' right to harm reduction.

Strict Age & Sales Controls

Mandate a minimum legal sales age of 21. Implement robust, mandatory ID verification for all sales.

Comprehensive Marketing Ban

Prohibit all advertising and social media marketing that appeals to youth. Allow only fact-based information for adult smokers.

Rigorous Product Standards

Regulate e-liquid ingredients, ban harmful substances, set nicotine limits, and mandate child-proof packaging.

Risk-Proportionate Taxation

Tax vaping products at a significantly lower rate than deadly cigarettes to financially incentivize smokers to switch.

Voices from Pakistan: Stories of a Safer Choice

"I smoked for 20 years. I tried everything to quit. Nothing worked. Within a month of switching to a vape, I hadn't touched a cigarette. My cough is gone. This ban feels like a death sentence."

- Anonymous, 45, Lahore

"As a wife, I watched my husband struggle to breathe. We were scared. Since he switched to a vape two years ago, it's like I have a new man. He can play with our kids without getting winded. This ban is terrifying for our family's future."

- Anonymous Wife, 32, Karachi

"My father died of lung cancer from smoking. I was heading down the same path. Vaping was the only thing that broke the cycle for me. Why would the government take away the one thing that might save me from my father's fate?"

- Anonymous, 38, Rawalpindi

"I'm a young professional. I started smoking in university due to stress. It was affecting my work and my health. A pod system helped me quit completely without the social stigma. Now I feel trapped. This ban doesn't understand our generation's challenges."

- Anonymous, 28, Islamabad

"I run a small mobile phone shop and started stocking vapes as a side business. It helped many of my customers quit cigarettes and helped me support my family. The overnight ban has left me with useless inventory and financial strain. They never consulted us."

- Anonymous Shop Owner, Faisalabad

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Know the Facts: Our In-Depth Reports

Read our in-depth articles to understand every facet of this critical issue.

Scales of justice, with cigarettes outweighing a single feather.

Punjab Banned Vapes to 'Protect Youth'. But What About the 160,000 Adults Killed by Cigarettes Every Year?

Read More →
Microscope looking at scientific data

The 95% Fact: A Science-Backed Guide to Vaping for Pakistani Smokers

Read More →
A dark alley with a single shadowy figure representing a black market.

The Punjab Vape Ban Guarantees One Thing: A Dangerous Black Market. Here's Why.

Read More →
A stock market chart showing a downward trend, representing economic loss.

Who Really Wins from the Vape Ban? A Look at the Tobacco Industry's Invisible Hand in Pakistan

Read More →
Two diverging paths, one light and one dark.

Two Paths, Two Outcomes: What Pakistan Can Learn from the UK and Australia

Read More →
A group of people collaborating on a blueprint.

Regulation, Not Prohibition: A Blueprint for a Sensible Vaping Policy

Read More →

The Health of Our Nation is at Stake.

We cannot stand by while a flawed policy condemns another generation to the harms of combustible tobacco. We must demand policy driven by science and compassion. Join us.

Sign the Petition and Make Your Voice Heard