Our Reports & Analysis
In-depth articles and fact-based analysis on tobacco harm reduction and the flawed vaping ban in Pakistan.

Punjab Banned Vapes to 'Protect Youth'. But What About the 160,000 Adults Killed by Cigarettes Every Year?
An analysis of the core hypocrisy of the ban and why a consistent public health policy must focus on the greatest harm.
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The 95% Fact: A Science-Backed Guide to Vaping for Pakistani Smokers
A clear, no-nonsense guide to the science of harm reduction, citing global health bodies and explaining the difference between smoke and aerosol.
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The Punjab Vape Ban Guarantees One Thing: A Dangerous Black Market. Here's Why.
An investigation into the inevitable consequences of prohibition, using international case studies to predict the future of Punjab's vape market.
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Who Really Wins from the Vape Ban? A Look at the Tobacco Industry's Invisible Hand in Pakistan
Following the money, we explore the financial motives that may be driving a policy that benefits the deadliest industry in the country.
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Two Paths, Two Outcomes: What Pakistan Can Learn from the UK and Australia's Vaping Policies
A comparative analysis of how the UK's regulated harm reduction model has succeeded where Australia's restrictive ban has failed.
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Regulation, Not Prohibition: A Blueprint for a Sensible Vaping Policy in Pakistan
We outline a detailed, actionable framework for smart regulation that protects youth while preserving a lifeline for adult smokers.
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